Digital apparel printing is a form of digital imaging technology used to produce hard copies of documents.
Digital printers take information from a computer system and use the different technologies available in the market to make an output document. The document can be any file type like word processing, text, or image-based.
Helpful In Bulk Printing
Digital printing started when offset lithography was unable to meet high-quality demands. It is used by companies to produce one or more copies of a document with near photographic quality, making the documents hard to distinguish from their offset counterparts.
Budget-Friendly
Digital printing has become cheaper over time as it involves less manual labor compared to other printing methods. This is why digital printers are preferred for short-run projects where a large number of printed products are not required.
Digital printing has many advantages over traditional forms of printing, including offset lithography. These advantages include speed, flexibility, quality, consistency, and low cost.
You can customize any apparel with this printing method such as custom t-shirt, custom bags, custom socks, etc.
Quick Turnover
Speed is the most prominent advantage digital printing has over offset lithography. Digital printers can produce up to tens of thousands of copies per hour which offsets can only produce a few dozen.
Less Labor Intensive
As digital printing requires less manual labor it is also more flexible compared to offset lithography. In short-run projects, digital printers can print the documents needed in one day while an offset printer would take several days due to the need for film development and plate making which are time-consuming processes.
When starting up a new company, printers can get their business off the ground faster with digital printing.
Flexible Printing
Digital printing is also more flexible when it comes to running a campaign. For this reason, many companies use digital printers and offset lithography in coordination.
Digital printing enables them to produce flyers and posters that can be distributed outside of an event while offset lithography helps with printing banners, brochures, and magazines that are given out inside.